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Trending but Not Transforming: Generation Z’s Social Media Activism and Its Diplomatic Impact in International Relations

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Authors : Gayatri Gaikwad , Mehak Bhutani , Amina Dossa, Shalini Sarkar, Zainab Amjad

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Abstract :

Generation Z the cohort born between approximately 1997 and 2012 has emerged as the most digitally mobilised generation in political history, leveraging platforms such as TikTok, Instagram, X and Discord to organise transnational advocacy and challenge entrenched governance structures. Yet a critical paradox persists ,the generation that trends globally rarely transforms diplomatically. This paper examines the relationship between Generation Z’s social media activism and its tangible impact on international relations, arguing that while digital activism has democratised political expression and produced measurable domestic disruptions, its structural conversion into lasting diplomatic outcomes remains limited and uneven. Drawing on comparative case studies alongside empirical evidence from quantitative platform studies and theoretical frameworks of soft power, generational theory, and networked social movements, this paper identifies the conditions under which digital youth activism does and does not translate into diplomatic recalibration. It further interrogates platform architecture, disinformation dynamics, and the mobilisation-distraction paradox as structural constraints on Gen Z’s diplomatic agency. The findings suggest that while Generation Z constitutes a genuinely novel geopolitical force, the efficacy of their digital activism in reshaping international relations depends critically on context, institutional responsiveness, and the capacity to bridge online momentum with sustained offline institutional engagement.


Keywords – Gen z, Diplomacy , Social Media ,Digitalisation

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Trending but Not Transforming: Generation Z’s Social Media Activism and Its Diplomatic Impact in International Relations

Authors : Gayatri Gaikwad , Mehak Bhutani , Amina Dossa, Shalini Sarkar, Zainab Amjad

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Generation Z the cohort born between approximately 1997 and 2012 has emerged as the most digitally mobilised generation in political history, leveraging platforms such as TikTok, Instagram, X and Discord to organise transnational advocacy and challenge entrenched governance structures. Yet a critical paradox persists ,the generation that trends globally rarely transforms diplomatically. This paper examines the relationship between Generation Z’s social media activism and its tangible impact on international relations, arguing that while digital activism has democratised political expression and produced measurable domestic disruptions, its structural conversion into lasting diplomatic outcomes remains limited and uneven. Drawing on comparative case studies alongside empirical evidence from quantitative platform studies and theoretical frameworks of soft power, generational theory, and networked social movements, this paper identifies the conditions under which digital youth activism does and does not translate into diplomatic recalibration. It further interrogates platform architecture, disinformation dynamics, and the mobilisation-distraction paradox as structural constraints on Gen Z’s diplomatic agency. The findings suggest that while Generation Z constitutes a genuinely novel geopolitical force, the efficacy of their digital activism in reshaping international relations depends critically on context, institutional responsiveness, and the capacity to bridge online momentum with sustained offline institutional engagement.

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